Tuesday 23 April 2013

A new definition for SEO.

There is a lot of debate about the changing nature of SEO and PR. As I have suggested in earlier blogs, I think this is because there is one space that people approach with their own skill sets. 

 So, I'm just putting this out there. 

 Here is the CIPR definition of PR: 
Public relations is about reputation - the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Now replace PR with SEO:
SEO is about reputation - the result of what you do, what you say and what others say about you.

SEO is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Let me know what you think. 
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2 comments:

  1. Anonymous24 April 2013 at 02:10

    Hi Nathan,

    I an see you are playing devil's advocate on this one, but not without justification.

    The CIPR's definition of PR is far too focused on reputation and 'influence' in my opinion. PR is also about outright promotion in a lot of instances.

    Similarly, SEO is not only concerned with reputation management - this is only one application. In my mind SEO is first and foremost a performance marketing discipline - connecting activity with immediate and quantifiable marketing or business objectives.

    Interesting one though - much debate centred on this subject at ionSearch last week in Leeds.

    Cheers

    ReplyDelete
  2. Anonymous4 July 2013 at 09:48

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    ReplyDelete

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